Trapped in PDFs and price lists
Wine discovery still happens through email attachments, paper catalogs and distributor relationships built decades ago.
AI storytelling × wine commerce
Where wine stories become trade.
An AI-powered marketplace helping producers, restaurants and wine stores turn every bottle into a story-led buying experience — from B2B sourcing to QR wine menus, online sales and local wine subscriptions.
- 1,200+
- wines indexed
- 180
- regions
- AI
- sommelier built-in
VineyardsImportersRestaurantsWine barsHotelsWine stores
The problem
Wine is the world's most story-rich product. The trade still acts like it isn't.
Every bottle carries a place, a family, a vintage and a point of view. Almost none of that survives the path from cellar to glass.
Great producers can't tell their story
The vineyards, families and philosophies behind a bottle rarely make it past the back-label fine print.
Restaurants need new revenue
Wine programs are static. Menus are printed. There's no easy way to sell bottles to go, run subscriptions or upsell at the table.
Consumers want meaning
Today's wine buyers want stories, pairings and people — not just labels and shelf-talkers.
The platform
One platform. Three connected layers. From cellar to glass.
Each layer makes the next one stronger — supplier stories power marketplace discovery, which powers reseller storefronts, which power consumer conversion.
Layer 01
Supplier catalog & story engine
AI-structured catalogs that sell themselves.
Producers upload Excel, CSV, PDF or photos. AI extracts vintages and prices, then writes the producer story, terroir notes and tasting copy.
Layer 02
B2B wine marketplace
A single source of truth for the trade.
Restaurants, hotels and shops discover wines by region, style or story — and request samples or orders directly from suppliers.
Layer 03
Reseller wine menus, online stores & subscriptions
Every venue gets a story-led commerce stack.
QR menus, online wine shops, AI sommelier and curated subscription boxes — all branded for each restaurant or wine store.
For suppliers
Stop emailing PDFs. Start telling your story at scale.
Vinora turns your catalog into a living, searchable, story-rich showroom — and puts it in front of the resellers who actually want what you make.
- 1Upload your catalog — Excel, CSV, PDF or photos
- 2AI structures every wine — vintage, region, grape, price
- 3AI enriches the story — producer, terroir, tasting notes
- 4Reach restaurants, wine bars, hotels and shops
- 5Receive sample requests and B2B orders, all in one inbox
For restaurants & wine stores
Turn your wine list into your most loved revenue channel.
One platform replaces your printed menu, online shop, subscription tool and sommelier helper — all branded for your venue.
- Source better wines from vetted suppliers in one marketplace
- Create QR wine menus your guests will actually read
- Offer AI sommelier recommendations trained on your list
- Sell bottles online for pickup and delivery
- Launch local wine subscriptions with recurring revenue
For wine lovers
Discover wines worth talking about — from people you already trust.
Local restaurants and wine shops curate stories you can taste. Order for pickup, delivery, or subscribe to a box near you.
- Discover wines by story, mood and place — not just by label
- Get recommendations from an AI sommelier that knows the list
- Buy bottles for pickup or local delivery from venues you love
- Subscribe to a curated monthly box from a local restaurant or shop
AI features
Six AI tools, working as one.
Vinora's AI runs across the entire flow — from extracting messy supplier catalogs to recommending the right bottle to a guest at the table.
AI catalog extraction
Drop messy Excel, CSV, PDF or photos. AI extracts vintages, prices, regions and grapes — clean and reviewable.
Supplier story enrichment
AI researches the producer, region and philosophy and writes a publishable supplier story you can edit and approve.
Wine story generation
Producer history, terroir, tasting notes and pairings — written like an editorial wine magazine, in your voice.
AI sommelier
Recommendations by mood, dish or budget — strictly trained on the wines a venue actually carries.
Reseller sales copy
Auto-generated waiter scripts, menu blurbs and online product descriptions tuned to your venue's voice.
QR wine menu rendering
Beautiful, mobile-first menus generated from your wine list — updated in real time.
Every AI output is reviewable and approvable before it reaches a buyer or guest.
The product, in two glances
Wine stories that actually sell.
A wine story card from the marketplace, and a reseller storefront that turns guests into regulars.
Tuscany · 2021
Producer story
Casa di Pietra Sangiovese Riserva
Chianti Classico, Italy
"Black cherry and crushed violets, with a whisper of leather and tobacco from twenty months in Slavonian oak. Drinks like a Tuscan sunset — long, warm, and unforgettable."
Roast lambAged pecorinoWild mushroom risotto
Wholesale
€18.40 / btl
Sommelier pick
Trattoria della Luna
A wine list with stories on every page.
QR menu
47 wines
Online store
Open
Subscription
Monthly box
luna.vinora.appOpen · Pickup · Delivery
One bottle, one journey
From a supplier's spreadsheet to a guest's glass.
Watch a single wine travel through the whole platform — gaining a story, a buyer, a menu placement and a customer along the way.
- 01
Supplier uploads catalog
A producer drops in their wine list — any format.
- 02
AI creates the stories
Wines are structured and enriched with producer & terroir copy.
- 03
Restaurant discovers the wine
A buyer finds it in the marketplace and orders samples.
- 04
Guest scans the QR menu
At the table, a diner browses the list, story-first.
- 05
AI sommelier recommends
The bot suggests a bottle for the dish and the mood.
- 06
Guest buys or subscribes
They take a bottle home — or sign up for a monthly box.
Join Vinora
Where wine stories become trade.
Whether you grow it, pour it or savor it — there's a place for you on Vinora.